Industrial marketing in the new branding arena : how to survive the war between private labels, private brands and manufacturer brands
[Paul H. J. M. Moers]
| Year of publication: |
c 2006
|
|---|---|
| Authors: | Moers, Paul H. J. M. |
| Publisher: |
Amsterdam : Kluwer |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Markenartikel | Brand | Markenführung | Brand management | Marketingmanagement | Marketing management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 176 S. Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | NUR 802 Marketing |
| ISBN: | 90-13-03874-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003379606