Industrial marketing management digital media optimization for B2B marketing
Werner Krings, Roger Palmer, Alessandro Inversini
| Year of publication: |
2021
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|---|---|
| Authors: | Krings, Werner ; Palmer, Roger ; Inversini, Alessandro |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 93.2021, p. 174-186
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| Subject: | Business-to-business marketing | Digital media | Performance | B-to-B-Marketing | Digitale Medien | Marketingmanagement | Marketing management | Lieferantenmanagement | Supplier relationship management | Online-Marketing | Internet marketing | Mediensektor | Media industries | Digitalisierung | Digitization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2021.01.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012501945