Industrial New Product Launch Strategies and Product Development Performance
Year of publication: |
1997
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Authors: | Hultink, Erik Jan ; Griffin, Abbie ; Hart, Susan ; Robben, Henry S.J. |
Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 14.1997, 4, p. 243-257
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