Industrial Salesmen as a Source of Marketing Intelligence
Year of publication: |
1979
|
---|---|
Authors: | Moss, Charles |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 13.1979, 3, p. 94-102
|
Publisher: |
MCB UP Ltd |
Subject: | Industrial marketing | Salesforce | Roles | Marketing strategy | Marketing communications | Marketing planning |
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