Industriegütermarketing
von Klaus Backhaus und Markus Voeth
| Year of publication: |
2010 ; 9., überarb. Aufl.
|
|---|---|
| Authors: | Backhaus, Klaus ; Voeth, Markus |
| Publisher: |
München : Vahlen |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Industriegüter | Industrial goods | Leistungsbündel | Bundling strategy | Theorie | Theory | Deutschland | Germany | Investitionsgütermarketing |
| Description of contents: |
Für Studierende des Marketings sowie Praktiker
Table of Contents [swbplus.bsz-bw.de]
|
| Extent: | XXII, 683 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch |
| Language: | German |
| Notes: | Literaturverz. S. [611] - 672 |
| ISBN: | 978-3-8006-3695-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003874904