Inertia and managerial intentionality : extending the Uppsala model
Year of publication: |
2018
|
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Authors: | Dow, Douglas ; Liesch, Peter Wayne ; Welch, Lawrence S. |
Published in: |
Management international review : mir ; journal of international business. - Berlin : Springer, ISSN 0938-8249, ZDB-ID 209761-8. - Vol. 58.2018, 3, p. 465-493
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Subject: | Inertia | Managerial intentionality | Internationalization | Uppsala model | Globalisierung | Globalization | Führungskräfte | Managers | Multinationales Unternehmen | Transnational corporation | Konsumentenverhalten | Consumer behaviour | Internationaler Markteintritt | International market entry |
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