INERTIAL BEHAVIOUR AND THE SUSTAINABLE DEVELOPMENT OF THE FIRM

As increasingly obvious signs tell us that the natural environment is changing abruptly and, unfortunately, noticeably, the natural resources are increasingly depleted but have to support a growing population, strategies for the sustainable development of the society will have to be implemented, which will entail a rethinking of the place and role of the firm within the society. During the transition towards another type of human society, the problem of behaviour, including the behaviour of the economic agent, will appear more and more frequently and in terms that we can not even imagine now. Within this context, the paper attempts to catch several aspects concerning the inertial behaviour of the firms in the financial domain.