Inferring competitive market structure based on a model of interpurchase intervals
Year of publication: |
1988
|
---|---|
Authors: | Grover, Rajiv |
Other Persons: | Rao, Vithala R. (contributor) |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 5.1988, 1, p. 55-72
|
Subject: | Marktforschung | Market research | Theorie | Theory |
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