Inferring quality from price : the effect of stereotype threat on price-quality judgments
Lei Song, Rajneesh Suri and Yanliu Huang
| Year of publication: |
2023
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|---|---|
| Authors: | Song, Lei ; Suri, Rajneesh ; Huang, Yanliu |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 57.2023, 5, p. 1442-1466
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| Subject: | Gender | Information processing | Pricing | Quality | Retailing | Social groups | Stereotypes | Preis | Price | Produktqualität | Product quality | Geschlecht | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Soziale Gruppe | Social group | Preismanagement | Pricing strategy | Experiment | Einzelhandel | Retail trade |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-10-2021-0802 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014252302