Inferring the Order of the Choice Process Using Consumer Purchase Histories.
The small sample properties of the multinominal runs test, which is often used to test for effects of previous brand choices on current brand choice probabilities, are explored in this study through a Monte Carlo study of different buyer-level brand choice probability models. The power and the actual size of this test, under a null hypothesis of no previous brand choice effects, are shown to depend on the nature of the true underlying model, length of purchase history, and skewness in baseline choice probabilities. The authors provide some guidelines for when the multinomial runs test is more useful in empirical research.
Year of publication: |
1996
|
---|---|
Authors: | Morgan, Michael S ; Trivedi, Minakshi |
Published in: |
Journal of Business & Economic Statistics. - American Statistical Association. - Vol. 14.1996, 2, p. 221-29
|
Publisher: |
American Statistical Association |
Saved in:
Saved in favorites
Similar items by person
-
Trend Effects and Gender Differences in Retrospective Judgments of Consumption Emotions.
Dube, Laurette, (1996)
-
Distribution Channels: An Extension of Exclusive Retailership
Trivedi, Minakshi, (1998)
-
Do consumer perceptions matter in measuring choice variety and variety seeking?
Desai, Kalpesh Kaushik, (2014)
- More ...