Infiltrating an e-tribe : marketing with the Machinima [computerised games] community
Year of publication: |
2009
|
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Authors: | Harwood, Tracy ; Garry, Tony |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 8.2009, 1, p. 67-83
|
Subject: | Beziehungsmarketing | Relationship marketing | Social Web | Social web |
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