Influência dos selos berdes no comportamento do consumidor
Tais Pasquotto Andreoli, Suelen Francine Oliveira Santos, Ana Paula Frias Rodrigues, Tatiana Carneiro Silva
| Alternative title: | Influence of green stamps on consumer behavior |
|---|---|
| Year of publication: |
2021
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| Authors: | Andreoli, Taís Pasquotto ; Santos, Suelen Francine Oliveira ; Rodrigues, Ana Paula Frias ; Silva, Tatiana Carneiro |
| Published in: |
Consumer behavior review : CBR. - Recife : Universidade Federal de Pernambuco, ISSN 2526-7884, ZDB-ID 2919711-9. - Vol. 5.2021, 1, p. 128-139
|
| Subject: | Marketing societal | Marketing verde | Selos verdes | Comportamento do consumidor. |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | Portuguese |
| Notes: | Zusammenfassung in englischer Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012417171