Influence attempts in the consumption domain : examining the concept of a persuade package and the sequencing of influence strategies used by young adults
Year of publication: |
2007
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Authors: | Mallalieu, Lynnea |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 13.2007, 3, p. 181-198
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Subject: | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth | Marketingmanagement | Marketing management |
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