Influence of Consumer Demographics on Attitude Towards Branded Products : An Exploratory Study on Consumer Durables in Rural Markets
Year of publication: |
2012
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Authors: | Nandamuri, Purna Prabhakar |
Other Persons: | Gowthami, Ch (contributor) |
Publisher: |
[2012]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Konsumgüter | Consumer goods | Indien | India | Markenimage | Brand image | Markenartikel | Brand | Dauerhafte Konsumgüter | Durable goods | Marketingmanagement | Marketing management |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: The IUP Journal of Marketing Management, Vol. XI, No. 3, August 2012, pp. 48-63 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments November 9, 2012 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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