Influence of consumers’ susceptibility to interpersonal influence, collective self-esteem and age on fashion clothing involvement: A study on Indian consumers
Year of publication: |
2011
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Authors: | Khare, Arpita ; Mishra, Ankita ; Parveen, Ceeba ; Srivastava, Rajlaxmi |
Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 21890900. - Vol. 19.2011, 3, p. 227-243
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