Influence factors on the choice of a market entry strategy: A meta-analytic study on the decision between a wholly-owned subsidiary and a cooperative arrangement
Year of publication: |
2008
|
---|---|
Authors: | Morschett, Dirk ; Swoboda, Bernhard ; Schramm-Klein, Hanna |
Published in: |
Journal of business economics : JBE. - Berlin : Springer, ISSN 0044-2372, ZDB-ID 2010744. - Vol. 78.2008, 5, p. 509-552
|
Saved in:
Saved in favorites
Similar items by person
-
Morschett, Dirk, (2010)
-
Retailer corporate social responsibility is relevant to consumer behavior
Schramm-Klein, Hanna, (2016)
-
Schramm-Klein, Hanna, (2015)
- More ...