Influence factors of customer-based brand equity : a study on China mobile phone industry
Year of publication: |
2021
|
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Authors: | Guo, Wenqiu ; Zhou, Liying |
Published in: |
International journal of financial engineering. - New Jersey : World Scientific, ISSN 2424-7863, ZDB-ID 2832504-7. - Vol. 8.2021, 1, p. 1-18
|
Subject: | Brand equity | customer loyalty | customer satisfaction | Kundenzufriedenheit | Customer satisfaction | Markenimage | Brand image | China | Beziehungsmarketing | Relationship marketing | Mobiltelefon | Mobile phone | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Kundenbindung | Customer retention |
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