The influence of interactive, non-interactive, implicit and explicit CSR communication on young adults' perception of UK supermarkets' corporate brand image and reputation
Year of publication: |
2015
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Authors: | Lauritsen, Britt Denise ; Perks, Keith J. |
Published in: |
Corporate communications : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1356-3289, ZDB-ID 1334346-4. - Vol. 20.2015, 2, p. 178-195
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Subject: | UK | CSR communication | Consumer interactivity | Corporate brand image and reputation | Supermarket CSR consumer interactivity | Young adult perceptions | Corporate Social Responsibility | Corporate social responsibility | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation | Öffentlichkeitsarbeit | Public relations | Lebensmitteleinzelhandel | Food retailing | Reputation | Markenarchitektur | Brand architecture | Wahrnehmung | Perception | Jugendliche | Youth | Großbritannien | United Kingdom |
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