Influence of big data adoption on sustainable marketing and operation of SMEs : a hybrid approach of SEM-ANN
Year of publication: |
2023
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Authors: | Baig, Maria Ijaz ; Elaheh Yadegaridehkordi ; Mohd Hairul Nizam Bin Md Nasir |
Published in: |
Management decision. - Bingley : Emerald, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 61.2023, 7, p. 2231-2253
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Subject: | Big data adoption | SMEs | Sustainable marketing | Sustainable operations | Nachhaltigkeit | Sustainability | KMU | SME | Big Data | Big data |
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