Influence of brand loyalty on consumer purchase behavior
Year of publication: |
2022
|
---|---|
Authors: | Ćatić, Lejla ; Poturak, Mersid |
Subject: | Brand value | brand loyalty | brand loyalty factors | consumer purchase behaviour | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markentreue | Brand loyalty | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Markenführung | Brand management |
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