Influence of brand name in variety seeking behaviour of consumers: an empirical analysis
Rajagopal
| Year of publication: |
2007
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|---|---|
| Authors: | Rajagopal |
| Published in: |
International journal of management practice : IJMP. - Olney, Bucks : Inderscience Enterprises, ISSN 1477-9064, ZDB-ID 21649261. - Vol. 2.2006/07, 4, p. 306-323
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| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009858422