Influence of cartoon characters on generation alpha in purchase decisions
Year of publication: |
2022
|
---|---|
Authors: | Gupta, Ashish ; Kumar, Jitender ; Tewary, Tavishi ; Virk, Nirmaljeet Kaur |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 23.2022, 2, p. 282-303
|
Subject: | Cartoon characters | Children | Generation alpha | Likability | Purchase decision | Purchase intention | Purchase intention and behaviour | Recall | Theory of planned behaviour | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Kinder | Verbrauchereinstellung | Consumer attitudes |
-
Hadeel Elmousa, (2024)
-
Chan, Kara, (2016)
-
A theoretical approach to segmenting children's walking behaviour
Schuster, Lisa, (2015)
- More ...
-
Influence of cartoon characters on generation alpha in purchase decisions
Gupta, Ashish, (2021)
-
Young working women's purchase intention towards organic cosmetic products
Tewary, Tavishi, (2021)
-
Sustainability in the Gig Economy : Perspectives, Challenges and Opportunities in Industry 4.0
Gupta, Ashish, (2022)
- More ...