Influence of celebrity endorsement on mature female luxury cosmetic consumers
Year of publication: |
2021
|
---|---|
Authors: | Alberola Amores, Leonor ; Miquel Segarra, Susana ; García Medina, Irene ; González Romo, Zahaira Fabiola |
Published in: |
Developing successful global strategies for marketing luxury brands. - Hershey, PA : IGI Global, ISBN 978-1-7998-5882-9. - 2021, p. 274-295
|
Subject: | Celebrity-Werbung | Celebrity endorsement | Kosmetik | Cosmetics | Verbraucher | Consumers |
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