Influence of consumers' online decision-making style on comparison shopping proneness and perceived usefulness of comparison shopping tools
Young A. Park; Ulrike Gretzel
Year of publication: |
2010
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Authors: | Park, Young A. ; Gretzel, Ulrike |
Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif : Univ, ISSN 1526-6133, ZDB-ID 21367553. - Vol. 11.2010, 4, p. 342-354
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