Influence of Demographic Variables on On-line Buying Behaviour of Consumer

This study was to understand the role played by secondary packaging for online shopping and its influence on consumer buying behaviour. The study examined the elements which play an important role on consumers buying behaviour of online products. This study is based on a survey of online consumers. The study concludes that eco-friendly material can be used for secondary packaging, size of secondary packages influence future purchase and most of them think safety material to be used inside secondary packaging, like air bags or air pillows could be the solution implemented by the company for safety of the products especially electronic items and this will influence the future buying behaviour of consumers