Influence of direct marketing and conventional advertisement on buying behaviour of customers of electronic home appliances
Year of publication: |
2023
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Authors: | Kewat, Pooja Bai ; Panda, Priyabrata ; Maharana, Arjuna Kumar |
Published in: |
International journal of business and emerging markets : IJBEM. - Olney, Bucks : Inderscience Enterprises, ISSN 1753-6227, ZDB-ID 2453814-0. - Vol. 15.2023, 3, p. 287-306
|
Subject: | customer buying behaviour | conventional advertisement | direct marketing | Konsumentenverhalten | Consumer behaviour | Direktmarketing | Direct marketing | Werbung | Advertising |
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