Influence of eCRM on customer satisfaction and customer loyalty : a study on Bangladesh's fast food industry
S.S.M. Sadrul Huda, Sunny Saha, Md. Humayun Kabir
| Year of publication: |
2021
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|---|---|
| Authors: | Huda, S. S. M. Sadrul ; Saha, Sunny ; Kabir, Mohammad Humayun |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1750-0672, ZDB-ID 2447880-5. - Vol. 13.2021, 1, p. 30-44
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| Subject: | e-payment | m-payment | e-order | e-update | customer satisfaction | customer loyalty | fast food industry | Bangladesh | Bangladesch | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Ernährungsindustrie | Food industry | Fast Food | Fast food | Schnellgastronomie | Fast-food industry | Dienstleistungsqualität | Service quality | Gastronomie | Restaurant industry | Kundenbindung | Customer retention |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJECRM.2021.115607 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012598022