Influence of entry modes on communication strategies of international new ventures in foreign markets : a preliminary study
Year of publication: |
2011
|
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Authors: | Veilleux, Sophie ; Haskell, Nancy ; Pons, Frank |
Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804-X. - Vol. 6.2011, 2, p. 117-135
|
Subject: | Unternehmensgründung | Business start-up | Kommunikation | Communication | Stakeholder | Globalisierung | Globalization | Internationaler Markteintritt | International market entry | Biotechnologie-Industrie | Biotechnology industry | USA | United States |
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