Influence of industry characteristics on satisfaction-loyalty on the Polish market
Year of publication: |
2009
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Authors: | Kaniewska-Sęba, Aleksandra ; Kwiatek, Piotr |
Published in: |
Proceedings of the 17th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 3-5, 2009, Vienna, Austria. - Vienna : Univ. of Economics and Business Administration, Inst. of Internat. Business, ISBN 978-3-9502045-8-2. - 2009, p. 189-201
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Subject: | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Polen | Poland |
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