Influence of information technology and marketing capabilities in achieving superior customer performance : evidence from Taiwan
Year of publication: |
2023
|
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Authors: | Chen, Homin ; Hsu, Yu-Ming |
Published in: |
Asia Pacific business review. - London [u.a.] : Routledge, Taylor & Francis Group, ISSN 1743-792X, ZDB-ID 2072350-7. - Vol. 29.2023, 3, p. 678-700
|
Subject: | Customer performance | externally focused IT | IT capabilities | marketing capabilities | outside-in marketing | Taiwan | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Informationstechnik | Information technology | Wettbewerbsvorteil | Competitive advantage | Beziehungsmarketing | Relationship marketing | Ressourcenorientierter Ansatz | Resource-based view |
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