Influence of mall attributes and demographics on Indian consumer' mall involvement behavior : an exploratory study
Arpita Khare
| Year of publication: |
2012
|
|---|---|
| Authors: | Khare, Arpita |
| Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 20.2012, 3/4, p. 192-202
|
| Subject: | Einkaufszentrum | Shopping center | Konsumentenverhalten | Consumer behaviour | Haushaltseinkommen | Household income | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009702568