Influence of market-level and inter-firm differences in costs on product positioning and pricing
Year of publication: |
August 2016
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Authors: | Sajeesh, S. |
Published in: |
Applied economics letters. - Abingdon : Routledge, ISSN 1350-4851, ZDB-ID 1181036-1. - Vol. 23.2016, 10/12, p. 888-896
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Subject: | Cost leadership | pricing | differentiation costs | positioning costs | Kosten | Costs | Kostenführer |
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