Influence of new-age technologies on marketing : a research agenda
V. Kumar, Divya Ramachandran, Binay Kumar
| Year of publication: |
2021
|
|---|---|
| Authors: | Kumar, Vikas ; Ramachandran, Divya ; Kumar, Binay |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 125.2021, p. 864-877
|
| Subject: | Artificial intelligence | Blockchain | Customer relationship management | Internet of things | Machine learning | Marketing strategy | Künstliche Intelligenz | Beziehungsmarketing | Relationship marketing | Internet der Dinge | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.01.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012494189