Influence of print advertising on the perception of Shalimar perfume (1925 - 2010)
Year of publication: |
2010
|
---|---|
Authors: | Andreyeva, Aliona N. |
Institutions: | Graduate School of Management, St. Petersburg State University |
Subject: | Print Advertising | Brand Perception | Brand Personality | Brand Identity | Brand Image | Shalimar | Guerlain | LVMH | Semantic Differential | Ð¿ÐµÑ‡Ð°Ñ‚Ð½Ð°Ñ Ñ€ÐµÐºÐ»Ð°Ð¼Ð° | воÑприÑтие бренда | личноÑÑ‚ÑŒ бренда | идентичноÑÑ‚ÑŒ бренда | имидж бренда | ÑемантичеÑкий дифференциал |
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