Influence of short-form content (SFC) in social media on voluntary user acceptance behavior
Year of publication: |
2021
|
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Authors: | Kang, Inwon ; Yang, Yi ; Lee, Ji-Soo ; Kuanysh, Abdylashov |
Published in: |
Journal of international trade & commerce. - Seoul, South Korea : Korea International Trade Research Institute, ISSN 1738-8112, ZDB-ID 2920574-8. - Vol. 17.2021, 6, p. 69-89
|
Subject: | Behavior | Resonance | Short-form Content | Trust | Voluntary Acceptance | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Innovationsakzeptanz | Innovation adoption | Online-Marketing | Internet marketing | Verhalten | Behaviour |
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