Influence of social media and online reviews on university students' purchasing decisions
Mostafa Torabi, Charles H. Bélanger
| Year of publication: |
2022
|
|---|---|
| Authors: | Torabi, Mostafa ; Bélanger, Charles H. |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 16.2022, 1/2, p. 98-119
|
| Subject: | consumer purchasing decisions | e-WOM | electronic word-of-mouth | information adoption | online reviews | risk | social media | Social Web | Social web | Virales Marketing | Viral marketing | Kaufentscheidung | Purchase decision | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Studierende | Students |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2022.120968 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013041206