Influence of social media marketing communications on young consumers' attitudes
Year of publication: |
2017
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Authors: | Duffett, Rodney Graeme |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 18.2017, 1, p. 19-39
|
Subject: | South Africa | Attitudes | Generation Z | Social media marketing communications | Online-Marketing | Internet marketing | Südafrika | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Social Web | Social web | Jugendliche | Youth | Beziehungsmarketing | Relationship marketing |
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