Influence of Social Media on Academic Performance : A Case on Undergraduate Students of Little Angles’ College of Management

Social media are technology which provides online platform to create, generate and share available resources. Social media are used as a way of connecting and communicating with others without any regards to geographical limitation of space. The purpose of this study is to find out the Influence of social media on Academic Performance of Undergraduate Students of Little Angels’ College of Management. The specific objectives of this study are: to examine the influence of social media on academic performance; to identify the benefits obtained from social media and to know the average time spent by students on social media. This study is based on primary sources of data. In order to know the objectives, a self-structured questionnaire was prepared and distributed using Internet. A total sample of 178 questionnaires were distributed and collected. The result shows that everyone in BBA stream student uses social media and spends at least 30 minutes on average a day. Students are more exposed towards Facebook and Instagram compared to any other social networking sites. The results indicated that there is a significant relationship between use of social media and academic performance. There is also a significant relationship between time spent on social media and academic performance. Research findings suggest students to balance their use of social media and academic activities