Influence of sustainable marketing activities on customer equity
Year of publication: |
June 2016
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Authors: | Sun, Yang ; Ko, Eunju |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 26.2016, 3, p. 270-283
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Subject: | Brand attitude | customer lifetime value (CLV) | customer equity | sustainable marketing activity | word of mouth (WOM) | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in chinesischer Sprache |
Other identifiers: | 10.1080/21639159.2016.1174537 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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