The influence of perceived relationship quality on donor behavior in the context of charitable nonprofit organizations established by professional sport entities
Year of publication: |
2024
|
---|---|
Authors: | Kim, Minhong ; Yoon, Youngmin ; Zhang, James J. |
Published in: |
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2675, ZDB-ID 2092673-X. - Vol. 23.2024, 2, p. 119-146
|
Subject: | donation intention | mixed-methods | nonprofit organizations | professional sports | Relationship quality | Nonprofit-Organisation | Nonprofit organization | Fundraising | Beziehungsmarketing | Relationship marketing | Profisport | Professional sports | Dienstleistungsqualität | Service quality | Sportorganisation | Sport organization | Nonprofit-Marketing | Nonprofit marketing |
-
Improving blood donor retention and donor relationships with past donation use appeals
Shehu, Edlira, (2024)
-
The influence of professional athlete philanthropy on donation intentions
Kim, Minghong, (2013)
-
Theodorakis, Nicholas D., (2009)
- More ...
-
Assessing spectator motivation for the Paralympics : the mediating role of attitude
Kim, Minhong, (2023)
-
Kim, Jun Woo, (2019)
-
Sport event tourists’ (SET’s) behavior : a case study of the PyeongChang Winter Olympics
Park, Jinwoo, (2020)
- More ...