Influence of the standardization of a firm's productive process on the long-term orientation of its supply relationships : an empirical study
Year of publication: |
2008
|
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Authors: | Polo-Redondo, Yolanda ; Cambra-Fierro, Jesús |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 37.2008, 4, p. 407-420
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Subject: | Beziehungsmarketing | Relationship marketing | Lieferkette | Supply chain | Standardisierung | Standardization | Produktivität | Productivity |
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