Influence of the standardization of a firm's productive process on the long-term orientation of its supply relationships: An empirical study
| Year of publication: |
2008
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| Authors: | Polo-Redondo, Yolanda ; Cambra-Fierro, Jesús |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 37.2008, 4, p. 407-420
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