Influencer marketing as a modern phenomenon in reputation management
Josef Vodák, Lucia Čakanová, Miroslav Pekár and Martin Novysedlák
Alternative title: | Vplivnostni marketing kot sodobni fenomen v povezavi z upravljanjem statusa in ugleda |
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Year of publication: |
2019
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Authors: | Vodák, Josef ; Čakanová, Lucia ; Pekár, Miroslav ; Novysedlák, Martin |
Published in: |
Managing global transitions : international research journal. - Koper : Univerza na Primorskem, Fakulteta za Management, ISSN 1854-6935, ZDB-ID 2424482-X. - Vol. 17.2019, 3, p. 211-220
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Subject: | influencer marketing | social media | reputation | Social Web | Social web | Firmenimage | Corporate reputation | Reputation | Online-Marketing | Internet marketing |
Saved in:
Online Resource
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in slowenischer Sprache |
Other identifiers: | 10.26493/1854-6935.17.211-220 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012200760
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