Influencer Marketing For Dummies : by Kristy Sammis, Cat Lincoln and Stefania Pomponi with Jenny Ng, Edita Gassmann Rodriguez, and Judy Zhou

Intro -- Title Page -- Copyright Page -- Table of Contents -- Introduction -- About This Book -- Foolish Assumptions -- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- Part I: Getting Started with Influencer Marketing -- Chapter 1: Influencer Marketing 101 -- Defining Influencer Marketing -- Identifying the Primary Influencer Platforms -- Blogs -- Instagram -- Twitter -- Facebook -- Pinterest -- Video -- Engaging Stellar Influencers -- Start with women -- Find people who create great content -- Perfect your pickup -- Sign a contract -- Pay influencers for their time and effort -- Outsource your influencer marketing to a marketing firm -- Measure the right stuff -- Making Influencer Marketing Work for You -- If you're an established consumer brand -- Leveraging your advantages -- Avoiding common mistakes -- Finding an approach that works for you -- If you're a small to midsize consumer brand -- Leveraging your advantages -- Avoiding common mistakes -- Finding an approach that works for you -- If you're a startup brand -- Leveraging your advantages -- Avoiding common mistakes -- Finding an approach that works for you -- Chapter 2: Digging Deeper into Influencer Marketing -- A Brief History of Marketing and Public Relations -- In the beginning was the word: The purpose of public relations -- Word of mouth: The holy grail of marketing -- Enter social media: Take it to the people! -- The Beginning of Influencer Marketing -- What influencer marketing is -- What influencer marketing is not -- Influencer marketing is not a commercial -- Influencer marketing is not pay‐for‐play -- Diving In: The Present Landscape of Influencer Marketing -- Paid, Owned, Earned: A Messy Media Landscape -- Paid media -- Owned media -- Earned media -- The Exciting Future of Influencer Marketing -- Part II: Identifying Influencers.