Influencer marketing in Web 3.0 : how algorithm-related influencer following norms affect influencer endorsement effectiveness
Year of publication: |
2024
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Authors: | Feng, Yang ; Xie, Quan |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 30.2024, 3, p. 444-472
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Subject: | algorithmic social media | influencer characteristics | influencer following gratifications | influencer following norms | influencer marketing |
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