Influencer-Marketing
Prof. Dr. Ralf T. Kreutzer
| Year of publication: |
2022
|
|---|---|
| Authors: | Kreutzer, Ralf T. |
| Published in: |
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung. - München : Beck, ISSN 0340-1650, ZDB-ID 120285-6. - Vol. 51.2022, 1, p. 47-50
|
| Subject: | Influencer-Marketing | Testimonials | Social-Media-Marketing | Digitaler Influencer | Virtual Influencer |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012804346