Influencer marketing on TikTok : the effectiveness of humor and followers' hedonic experience
Year of publication: |
2023
|
---|---|
Authors: | Barta, Sergio ; Belanche, Daniel ; Fernández, Ana ; Flavián, Marta |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 70.2023, p. 1-12
|
Subject: | TikTok | Influencer marketing | Humor | Opinion leadership | Social Media | Online video | Social Web | Social web | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
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