Influencer marketing : social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs
Chung-Wha (Chloe) Ki, Leslie M. Cuevas, Sze Man Chong, Heejin Lim
Year of publication: |
2020
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Authors: | Ki, Chung-Wha Chloe ; Cuevas, Leslie M. ; Chong, Sze Man ; Lim, Heejin |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 55.2020, p. 1-11
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Subject: | Attachment | Human brands | Influencer marketing | Instagram | Social media | Social media influencers | Social Web | Social web | Markenführung | Brand management | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
Saved in:
Online Resource