Influencer selection and strategic analysis for live streaming selling
Year of publication: |
2024
|
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Authors: | Ye, Fei ; Ji, Li ; Ning, Yu ; Li, Yina |
Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 77.2024, Art.-No. 103673, p. 1-13
|
Subject: | Dual-channel supply chain | Live streaming selling | Pricing strategy | Regular influencer | Top influencer |
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