The influences of attitude toward responsible fashion consumption and environmental concern on Gen Z's CSR-driven fashion brand choice intention: Empirical evidence from Germany
Year of publication: |
2023
|
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Authors: | Vogel, Henrik |
Publisher: |
Erfurt : IU Internationale Hochschule |
Subject: | brand choice | consumer behavior | corporate social responsibility (CSR) | environmental concern | fashion | Generation Z | purchase intention |
Series: | IU Discussion Papers - Marketing & Kommunikation ; 3 (November 2023) |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Working Paper |
Language: | English |
Other identifiers: | 1869964462 [GVK] hdl:10419/279795 [Handle] RePEc:zbw:iubhma:279795 [RePEc] |
Classification: | M14 - Corporate Culture; Social Responsibility ; M31 - Marketing ; L67 - Other Consumer Nondurables: Clothing, Textiles, Shoes, and Leather ; L81 - Retail and Wholesale Trade; Warehousing |
Source: |
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Vogel, Henrik, (2023)
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Bilala, Bhavika, (2017)
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